Client: Honda
Agency: DT
Year: 2013
Role: Art Direction & Design
Through their partnership with the 2013 Sydney Festival, Honda wanted to create something that uses clever technology to put a smile on your face. The result was the HondaTrope, a first-of-its-kind installation positioned in the heart of the Honda Festival Garden in Sydney's Hyde Park.
A customised spinning cup, the HondaTrope was surrounded by 24 light poles fitted with 4,320 LEDs. Seating up to three at a time, riders spun the cup using a Honda steering wheel. When the cup reached maximum speed, the light poles slowly revealed a hidden garden - seen only by those sitting in the HondaTrope.
