Elevating the Artist Experience
- Role: Product Design Lead
- Company: Redbubble
- Product: Global print-on-demand marketplace
- Timeframe: 2021 – 2022
Redbubble is a global online marketplace for print-on-demand products based on user-submitted artwork.
The company was founded in 2006 in Melbourne, Australia, and also maintains offices in San Francisco and Berlin.
Design leadership
- Leading a team of designers on the Artist side of the marketplace
- Coach and mentor team members on Product Design and Continuous Discovery approaches
- Drive a customer-centric process centred around first-principles and design thinking
- Encourage an environment of feedback and design critique
- Team leadership with regular 1:1s, day-to-day coaching, feedback, mentoring, and career development planning
- Recruitment and team planning
Product discovery, design, and delivery
- Hands-on involvement in product discovery, validation, design, and delivery
- Continuous customer research to build a shared understanding of the problem space (Opportunity Solution Tree)
- Drive a rapid test-and-learn approach
- Dual Track design and delivery, working closely with engineering to optimise product outcomes
- Run and participate in key team rituals
