Customer Product Experience

As a market leader in real estate advertising, REA Group identified a need for agents to move from traditional marketing and new business activities to digital platforms. As Product Design Lead I joined the team at the initial formation stage to bring the Agent Edge product suite to life.

• Leadership and coaching of a product design team
• Alignment of design processes and principles with DesignOps and design teams across other business units
• Product discovery to understand customer, consumer, and business needs
• Development of a product vision to communicate to stakeholders and business leaders
• Sketches, medium to high-fidelity prototypes for concept testing (in-person and online)
• Validation of product design concepts
• Customer and consumer interviews
• Design of a low-fidelity functioning analog (manual process) to validate the product with minimal tech build
• Continual stakeholder engagement to drive key business, customer, and consumer objectives and goals
• Hands-on collaboration with multiple cross-functional delivery teams
• UX copywriting
• Multi-variant testing and optimisation