Judo Bank

Company: Judo Bank
Year: 2022 - Present
Role: Experience Design Lead

Designing Boldly for Australia's SME Challenger Bank

  • Role: Experience Design Lead
  • Company: Judo Bank
  • Product: Digital SME banking platform
  • Timeframe: 2022 – Present

Judo Bank is Australia's only purpose-built challenger business bank, dedicated to boldly backing SMEs.

As a unique, pure-play small and medium enterprise (SME) business lender, they are committed to the craft of SME banking to support the businesses that represent the engine room of the Australian economy.

Key initiatives

Bring the brand to life through digital experiences

  • Work with an amazing Interaction Designer to create the Judo Design Language for digital experiences

View Figma prototype →

View PDF →

Establish Research and Continuous Discovery practices

  • Introduce both UX Research and Continuous Discovery capabilities and approaches
  • Establish toolkit and process to conduct customer and internal UX research
  • Lead and facilitate multiple research projects including: Surveys, User interviews, Concept and Multivariate testing

Design a Digital Banking Experience from the ground up

  • Launch a Digital Banking Platform from scratch, within 12 months

View case study →

Optimisation of the Judo Banker Experience

  • Conduct Continuous Discovery to identify key pain points and needs
  • Improve Banker effectiveness to increase availability for Customer Relationship moments
  • Introduce AI Copilot to reduce manual and administrative tasks during the loan application phase

Increase Term Deposit online applications 10%+

  • Conduct User Research to better understand needs and pain points during the product consideration phase
  • Synthesise insights into a concise Design Brief
  • Design and test concepts to meet customer needs and improve conversion
  • Implement best-tested concepts in multivariate test against original experience
  • New concepts see 10%+ application conversion

View case study →

Judo Bank Overview

Design leadership

  • Coach and mentor team members on Product Design and Continuous Discovery approaches
  • Drive a customer-centric process centred around first principles and design thinking
  • Encourage an environment of feedback and design critique
Design Leadership

Product discovery, design and delivery

  • End-to-end Product Design from Discovery to Delivery
  • Hands-on involvement in product discovery, research, validation, UX/UI design and delivery
  • Continuous customer research to build a shared understanding of the problem space (Opportunity Solution Tree)
  • Design and validation of Customer Digital Banking Experience